The Board of Control for Cricket in India (BCCI) announced it last month from 19 September to the United Arab Emirates (UAE) after the coronavirus epidemic repeatedly pushed forward the 13th edition of the Indian Premier League (IPL), the world’s largest cricket league. ).
Now news has come that its title sponsors Chinese mobile company VIVO will not be the sponsor of IPL this time. In such a situation, BCCI is now looking for a new sponsor.
VIVO will be the sponsor of IPL 2021
According to India Today Group sports journalist Vikrant Gupta, VIVO, the company that bought the sponsor rights to the IPL, will not sponsor the 13th edition, but the company will be the main sponsor of the IPL in 2021 and will be in place by 2023.
The company has taken this decision in view of the India-China border dispute. In such a situation, BCCI is now looking for a new sponsor for the 13th edition of IPL to be held in UAE.
BCCI had to face opposition due to not breaking the Agreement
Due to the dispute over the India-China border, everyone was hoping that the BCCI would soon terminate its agreement with the Chinese company VIVO but retained the title sponsor in the IPL Governing Council meeting on Sunday.
After this, people started opposing BCCI on social media. The Rashtriya Swayamsevak Sangh (RSS) Economic Branch Swadeshi Jagran Manch (SJM) had appealed to the people to boycott the IPL.
VIVO bought sponsor rights for five years in 2017
Explain that Chinese mobile phone manufacturer VIVO had bought the IPL sponsor rights for five years from BCCI in 2017 by bidding Rs 2,199 crore. Accordingly, the company pays 440 crores annually to BCCI.
Demand to cancel the recognition of the tournament was kept
SJM national co-convenor Dr. Ashwani Mahajan said India Today had said that it urged the Indian government that it should warn the IPL Council to withdraw recognition for the tournament if VIVO is not removed from the title sponsor.
He had said that the IPL Governing Council’s decision to retain it is against the mood of the country. People and institutions should also be partners in the efforts of the government.
People’s anger also erupted on social Media
People protested on social media as the sponsorship of the Chinese company continued. A user wrote that this would cause IPL to flop.
At the same time, Vishnu Prakash, a foreign affairs expert, wrote, ‘IPL is watched by millions of Indian fans. He has also witnessed violence from China. In such a situation, will VIVO be allowed to watch the sponsor of IPL? Who takes us seriously in the world? Why insult India?
IPL 2020 will start from September 19, 2020
The 13th edition of the IPL 2020 will start in UAE from 19 September next month. Its final match will be played on 10 November. It will run for a total of 53 days in the tournament.
It will have 10 doubleheaders (two matches in a day) match. This will be the first time the league finals will not take place on Saturday or Sunday.
All league matches will be played in Abu Dhabi, Sharjah, Dubai. All franchisees will leave for the UAE on 27 August by charter aircraft.
New sponsor difficult under financial circumstances – BCCI
In the IPL Governing Council meeting, defending the decision to retain all the sponsors, a BCCI official said that given the current financially difficult circumstances, it would have been difficult for the board to find a new sponsor in such a short period of time.