China’s giant technology company OnePlus opened its world’s largest experience store in Hyderabad on Wednesday.
Built-in 16,000 square feet in Himayat Nagar, this store is named ‘OnePlus Nizam Palace’. The recently launched OnePlus 8T smartphone will be available here from November 5.
The company wants to strengthen its presence in India. For this, it will invest Rs 100 crore in the country as part of its offline strategy.
What is special in a store?
Regarding the design of the store, OnePlus statement said that it has been designed keeping in mind the theme of the company.
The store has special interactive desks, which will have product catalogs. Here customers will be able to know in detail the product of their choice.
Also, LED walls have been installed on the walls for the OnePlus contest. Here pictures taken from OnePlus smartphones will be seen.
Full care of cleanliness amid an epidemic
The company said that it paid special attention to cleanliness and safety as per government regulations in the store.
Under this, the entire campus will be sanitized on time. Apart from this, employees living in the store and customers coming from outside will follow social distancing.
Also, the temperature of employees will be checked from time to time. Masks will be mandatory for everyone visiting the store. Entry will not be granted without a mask.
Ready your 💕. OnePlus’ largest store in the world – The #OnePlusNizamPalace is opening its doors in Hyderabad. Join the Live Stream now, as the curtains only open with your Hearts ♥️ on the stream in a first of its kind reveal. Don’t miss this.👇https://t.co/NE0Dd3aXLI
— OnePlus India (@OnePlus_IN) November 4, 2020
OnePlus is strengthening its position in India
A large customer service center has been built in the store, where customers will be able to meet the service executives of the company.
The company has issued a statement saying that this store is a part of its strategy to strengthen its position in India.
As part of this strategy, OnePlus plans to expand its presence in metro cities as well as smaller cities. The company will expand the service center network to 100 cities across the country in the next year.
How much presence now
OnePlus currently has about 5,000 offline stores across the country. These include the stores the company is running in partnership with someone else. The company is now focusing on increasing the number of these stores.